Our general concept is to discuss how brands use social media. Specifically, what social networks they use and why they chose the one(s) they do. We want to know how brands build their identity while keeping the desired reputation. Finally, how brands track their success throughout campaigns on these certain platforms of choice.
- Megan Smith (@megan_n_smith), Senior, Communication: Emerging Technology & Multimedia
- Bryan Nicodemus (@mmarkaholic), Junior, Communication: Public Relations
- Ruta Juseviciute (@murmiau), Junior, Communication: Public Relations