Tinder, a singles matchmaking application, finds single users around your age nearby and allows you to anonymously like that individual or move on to the next. Now, while I have heard about Tinder, I didn't realize its popularity until my social media students wanted to present it as a platform in my course. My eyes were really open to who was using this app when I noticed a tweet discussing how interns at the Olympics were using Tinder to meet athletes.
Now, Andy Nesbitt of Fox Sports acknowledges that "mingling" amongst athletes in the village is nothing new. However, Tinder now facilitates the ability for athletes to meet other single athletes during their stay in the village.
"Tinder in the Olympic Village is next level. It's all athletes." Jamie Anderson, Team USA Gold medal-winning snowboarder
Anderson admitted Tinder did become distracting at one point and had to delete the app to focus on the Olympics.
Despite the popularity of Tinder, it can be a distraction from the task at hand for some athletes, but we are continuing to see how social media is playing a large role in our society and being utilized in a variety of ways. We anticipated athletes to turn to Twitter to tweet or Instagram to post photos sharing their Olympic experiences. Who would have thought Tinder would be competing for the "social media gold" amongst the athletes, and even interns?
With the popularity and press Tinder is picking up, is this leading to bigger and better things for Tinder in the future? It would be interesting to see where this takes them.