Douglas Strahler

Date & Time: Monday, March 10 at 8 p.m.

Description
I think this is a good idea there is a lot to talk about if we did talk about social media and celebrities and how they choose to use it like you said we could talk about if they use it to:

• promote themselves,
  
• humor,
  
• reach out to their fans,
  
• daily life (what they are up to etc.), and
  
• promote others (organizations, businesses).

Then we can chat about different celebrities and how maybe the public responds to them when they use social media for those certain reasons

Moderators

• Olivia Testa (@olt92)
  
• Allie Lairamore (@alliel0506)
• Brittany Geppert (@bmg8103)
• Sarah Beals (@Sarah_beazy01)
• Andie Chakany(@achakks43)
• Levi Lewis (@LeviLewis1421)

Date & Time: Sunday, March 9 at 7 p.m.


Description:
This Twitter chat will discuss the incorporation of blogs and microblogs, such as Twitter, in both personal and professional communications. On a personal level, we will examine microblogging habits and the positive and negative effects of continued use. In regards to professional communications, we will be considering topics such as using various blogging and microblogging platforms to develop a corporate personality and promote businesses, campaigns, and special events.


Moderators:

• Lauren Pollock, @l_pollock
• Jordynn C. Ford, @Jofawesome
• Ryan Vojtash, @CoulditBe_ryanV
• Zachary Herrmann, @ZWH73192
• Alexa Llagas, @lexa1021
• Lyssa Cunningham, @lyssaC_93

Date/Time: Sunday, March 2nd at 8 p.m. 

This Twitter chat will discuss online reputation and identity. Our chat will be held Sunday at 8 p.m. We think it would be interesting to focus on stories that show how social media have affected a person’s identity whether it’s good or bad. Showing real life examples might shock some people and stick with them. Developing a good reputation is important and sharing stories and talking might get the participants thinking about what they post.

Moderators 

• Hanna Brande (@hanclairebran), Senior, Communication: Public Relations
• Katie Crotty (@ktcrotty), Senior, Communication: Public Relations 
• Jenna Geibel (@jennag24), Senior, Sport Management
• Sarah Joumond (@sarahjmde), Senior, Professional Studies & International Programs
• Dave Miller (@Big_Dave52), Junior, Communication: Emerging Technology & Multimedia
• Thomas Morocco, Senior, Communication

Date/Time: Monday, February 24th at 8 p.m. 

Date/Time: Wednesday, February 19th at 5:30pm

The topic of this Twitter chat focuses on social networking and it's effects on society. We will be discussing how social networking is consuming people, especially the younger generations. Using social media has become part of our every day lives and we think it is important to pay attention to how much is too much. It is not uncommon for us to have friends or know people who could be considered "obsessed" with social media. We want to focus on what could be considered to be too far/ too much and why.

Moderators

• Diana Revale (@DianaRevale), Sophomore, Health Science - Public Health, Public Health & Social Work
• Russell Howell, (@MarathonMan914), Post Baccalaureate, Health Science - Public Health, Public Health & Social Work
• Joshua Karl (@Fullback13Josh), Sophomore, Health Science - Public Health, Public Health & Social Work
• Chukwuemeka Ifedigbo (@mekamanlaflare), Sophomore, Health Science - Public Health, Public Health & Social Work
• Ashley Craig (@Lil_Miss_CRAIG), Junior, Health Science - Public Health, Public Health & Social Work
  
  

Hitting that backside flip on the halfpipe. Landing that quadruple axel in the ice skating finals. Scoring the game winning goal in the ice hockey finals. Waiting for another athlete to like you on Tinder?? While the first three scenarios are what you would typically picture Olympic athletes envisioning, it is the last scenario that has become popular in the Olympic Village at Sochi. 

Tinder, a singles matchmaking application, finds single users around your age nearby and allows you to anonymously like that individual or move on to the next. Now, while I have heard about Tinder, I didn't realize its popularity until my social media students wanted to present it as a platform in my course. My eyes were really open to who was using this app when I noticed a tweet discussing how interns at the Olympics were using Tinder to meet athletes. 

Now, Andy Nesbitt of Fox Sports acknowledges that "mingling" amongst athletes in the village is nothing new. However, Tinder now facilitates the ability for athletes to meet other single athletes during their stay in the village.  

Looking back at the 2012 Summer Olympics and in recent statements, the Australian Olympic Committee was placing a partial-ban on their athletes using social media during the Winter Olympics, when they found their swim team was distracted by social media and was believed to be one of the reasons they did not have a successful showing in London. So some nations acknowledge that social media be a distraction to their athletes and they need to use it wisely.

Anderson admitted Tinder did become distracting at one point and had to delete the app to focus on the Olympics.

Despite the popularity of Tinder, it can be a distraction from the task at hand for some athletes, but we are continuing to see how social media is playing a large role in our society and being utilized in a variety of ways. We anticipated athletes to turn to Twitter to tweet or Instagram to post photos sharing their Olympic experiences. Who would have thought Tinder would be competing for the "social media gold" amongst the athletes, and even interns?

With the popularity and press Tinder is picking up, is this leading to bigger and better things for Tinder in the future? It would be interesting to see where this takes them.

Thanks to Tweet Binder, I was able to put together a quick report on the #sbmktg101 hashtag after last nights chat. Below you will see an overview of successful the chat was and I want to thank Chris Lovett for organizing it and everyone else who participated in it! 

And to top it off, the hashtag was trending in Pittsburgh - what a success!

With the Super Bowl complete, we know the Seattle Seahawks are the champions, but who won (and loss) with their marketing efforts? 

I figured we would get this started right with the worst being first. Now, there were quite a few in contention for the worst Super Bowl, but the more I thought about it, the more I kept coming back to how weird and dumb the Butterfinger's "Couple's Therapy" commercial was. Now I like Butterfinger candy bars, but take me back to the classic Bart Simpson commercials - so much more entertaining. 

While I had already saw the preview to this commercial before it aired, it still finished as the most entertaining commercial for me. A lot of viewer's may not have got the connection with Audi and the Doberhuahua, and it may have been a stretch to make the connection in avoiding compromise, but I thought it was hilarious! #StayUncompromised

Throughout the night we were treated to blasts from the past in the commercials. Radio Shack treated us to a bunch of hits from the 80s (Hulk Hogan, California Raisins, Mary Lou Retton, Chuckie, Alf, and more) as they poked fun at the image of their brand; VW made reference to The Matrix with Morpheus giving the couple a choice between the blue and red tags; Dannon Oikos brought back the Full House guys in their commercial and finally, Seinfeld, George and Newman making a cameo for the web series “Comedians in Cars Getting Coffee.” At the same time, some of the brands stuck to their roots, such as Budweiser with the Clydesdale horses.

For me, I think Anheuser-Busch stole the show with their Budweiser and Bud Light commercials. They did an excellent job of mixing humor and heart-warming stories with their commercials, great music to accompany the commercials, and did a really nice job integrating social media to track the conversation around their clips.

They entered the Super Bowl with moment using the 'Whatever Happens Next' commercial by showing teasers and finally releasing the full video (see below). This commercial promotes Bud Light's new slogan, "The Perfect Beer for Whatever Happens," with Ian, just an average guy, having the time of his life with four celebrates in a 60-second commercial during the Super Bowl. For me, I was following the #UpForWhatever since the first 30-second commercial aired.

From a little comedy to a heart-warming story about a special welcome home celebration for a soldier with "A Hero's Welcome." This story centers around the return of Lt. Chuck Nadd and a special welcome home as they #Salute a hero.

Finally, the commercial that won me over - and appears to be the winner of the best Super Bowl ad this year - as my favorite Super Bowl commercial was the "Puppy Love" commercial. Despite it appearing towards the end of the Super Bowl, I felt they saved the best for last with the team of puppy and Clydesdale horses.

As I watched all the commercials, T-Mobile seemed to be the only brand to integrate 5 social media platforms into their TV spot. (If there were others, feel free to correct me!)

Whether you liked it or not, the JCPenney Twitter account caught a lot of buzz with what appeared to be drunk tweets, but in the end was planned as a way to promote the Team USA Olympic mittens. I would chalk this up as a fail, because I think it created more confusion leading up to the mittens tweet, but it did win in the conversation department.

Even brands got in on tweeting at JCPenney.

What are your thoughts on the Super Bowl commercials and brand's use of social media?

Join in on a live Twitter chat during the Super Bowl to discuss the marketing efforts surrounding the event. The Twitter chat will utilize the hashtag (#sbmktg101) and be moderated by Chris Lovett (@burghdaddy), Professor of Marketing at Point Park University. 

Almost a year ago, the infamous blackout occurred during Super Bowl XLX causing an unexpected delay in the game. 

The key to the previous sentence is "unexpected." There was no formal plan for the lights to go out during the Super Bowl, but it happened and while some marketers spent millions of dollars for a TV spot, companies like Oreo were ready to respond real-time encouraging followers "you can still dunk in the dark."

Now, real-time marketing is not a new concept and this was not the first time a brand took advantage of responding real-time. Real-time marketing is about listening, reacting and engaging with the conversation happening on social media platforms. So while Oreo had no formal plan for the blackout, they had a team already participating in the conversation and were prepared to react to the blackout with their clever tweet - and one of the most memorable Super Bowl ads of the past years.

As we approach a premiere sporting event season with the Super Bowl and Olympics right around the corner, how can marketers take advantage of real-time marketing?

Be prepared. At any moment, something can occur and the conversation can take off on social media. As marketers, you should have a plan in place for posting throughout the Olympics, but also be prepared for the unexpected to happen. You should start by putting a plan in place to participate in conversations related to your brand and what your brand stands for. You should also be prepared for the unexpected. This doesn't mean having a team together waiting for that unexpected moment, but be ready to join in on the conversation, if appropriate (see my ethics point below). 

Stay consistent with brand message. You want to do your best to stay true to your brands image and what you stand for as a brand. This means finding the appropriate conversations to join and can add value to the conversation (not just posting play-by-play posts on the event). 

Besides last year's Oreo campaign, one campaign that resonates and speaks to this is a campaign a student presented in my social media course. Pantene Pro-V had an excellent real-time marketing campaign at last year's Oscars when they posted sketches of hairstyles and provided followers with how they could recreate those styles with their products. Brilliant. The brand focused on the part of the Oscar's that was relevant to their brand and provided value to their audience without forcing buy, buy, buy down their throats.

In addition, these events carry their own history and branding, so it is important to remember the rich history behind the event and respect their message. 

Remember ethics. It is important to remember to establish ethical practices when it comes to your postings. If a major crisis occurs, you want to make sure you turn off any scheduled postings to respect that situation. In addition, you should not try to capitalize on a tragedy by joining the conversation to continue to sell or promote your brand. We witnessed how upset and outraged a community of followers can get whenever this is attempted. We saw this with Epicurious' tweets during the Boston Bombing, as well as Kenneth Cole and American Apparel's tweets during Super Storm Sandy. 

What are your best practices for real-time marketing? As the Super Bowl and Olympic approach, will marketers attempt real-time marketing if the time is right?