This Twitter chat will be discussing search engine marketing (SEM). We will be discussing how organizations can improve their search engine rankings, which could lead to an website traffic. SEM is comprised of organic search engine optimization (SEO) and inorganic paid search marketing. We will talk about how organizations and brands can use different tactics to get their traffic to their various social media sites. Finally, we will be discussing other forms of paid advertising, including promoted (paid) placement on Twitter and Facebook.
- Katie Thoma, @katie_thoma
- Cheyanne Crever, @Cheyanne_Crevar
- April Sorce, @ape_rules
- Colby Condron, @tripleseas55
- Doug Drew, @TheRealDougDrew