#srusmchat: The Olympics & Social Media Marketing

Date/Time: Monday, February 24th at 8 p.m. 

This Twitter chat will revolve around how social media marketing has played a role in the biggest news going on right now, The Olympics. Our group will discuss how brands have capitalized on the event to make consumers want to go to their websites, such as Twitter. One example we will dive into is McDonald’s, the official sponsor of the Winter Olympics, and how the brand has utilized their Twitter account to increase attention and traffic. We will also discuss how the brand’s hashtag #CheersSochi was created to cheer on the Olympic athletes and for social media marketing, but backfired. Lastly, we will create an open discussion to see if people think social media marketing has helped the brands get more revenue and attention. 

Moderators 

• Ashley Dern (@ashleydern), Senior, communication- public relations 
• Baasan Purevdorj (@pbassan), Business- economics 
• Emily Cutrell (@emm_c14), Senior, Communication: Public Relations
• Nick Tessier (@nicktessier920), Senior, Communication 
• Allison Balch (@allisonbalch), Senior, Communication: Emerging Technology
  

Moderators

• Diana Revale (@DianaRevale), Sophomore, Health Science - Public Health, Public Health & Social Work
• Russell Howell, (@MarathonMan914), Post Baccalaureate, Health Science - Public Health, Public Health & Social Work
• Joshua Karl (@Fullback13Josh), Sophomore, Health Science - Public Health, Public Health & Social Work
• Chukwuemeka Ifedigbo (@mekamanlaflare), Sophomore, Health Science - Public Health, Public Health & Social Work
• Ashley Craig (@Lil_Miss_CRAIG), Junior, Health Science - Public Health, Public Health & Social Work